By strategically placing SEM, Meta and display ads based on user metrics, Luckie removed the luck, launching a digital awareness campaign with the goal of increasing conversions while reaching travelers and local residents during the high and shoulder seasons. Hotel or “stay focused” ads featured the full-service, eco-friendly resort in its stunning natural habitat, while placements for the restaurants showcased fresh, local food and beverages paired with incredible Gulf views. Both ads communicated clear calls to action: Book a hotel stay or make a reservation at one of the restaurants. The results speak for themselves.  

The One Thing Campaign simplified health advice into small, attainable actions — one person, one goal, one step at a time. By showcasing different individuals aligned to our personas making simple health improvements and celebrating their efforts, we turned passive information into motivation. Personalized messaging ensured the right encouragement reached the right people at the right time, while targeted test-and-learns on weather, sporting and parenting apps further ensured we were creating an impactful, data-driven movement toward better health.